CI Info.

MEANING OF THE CORPORATE IDENTITY

Initial "D" symbolizes Dukji's global presence while the rightward symbol on the character D forms our progressive and active mind at Dukji. The gold color of Dukji means our passion and trust of Dukji by our clients.

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CORPORATE MARK

Our corporate mark is not to be altered nor the color is to be changed as it plays a critical role in both internal and external communications, and it is a main part in Cl. Use of the corporate mark should only be by printed means from the computer data however in cases where digital manuscript is not applicable, it must be used through grid system and the form is not to be altered.

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    CORPORATE MARK
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    CORPORATE MARK GRID SYSTEM

CORPORATE COLOR

Dukji's corporate color that used in our corporate mark is another essential element of Dukji's Cl. It also plays a critical role in communication of Dukji's image in various visual medium. Use of our unique color is based on separate color printing and the below panton color should be the standard. For effective use of the corporate color, only the standard color must be used, which is specified in its printing method, density of the ink, and the quality of paper, and should you have any questions regarding right use of corporate color, you must contact to the Cl management division..

  • C42 + M6 + K53

  • M31 + Y100 + K24

  • K60

USE OF CORPORATE COLORS

Use of corporate mark colors should be in a way to deliver Dukji's corporate mark well in relation to the surround colors for its visual medium. Other than the standard color, the corporate colors can be altered as shown below. When applying the colors, normal expression and 1 degree expression are set as guideline, and gold and silver colors can be used if its use is visually effective.

  • WHITE In character expression
  • BLACK expression
  • SILVER expression
  • GOLD expression

PROHIBITED USAGE

Alteration of word mark deteriorates Dukji's consistent image and only the standard form must be used. Examples below shows likely cases of deteriorating the corporate marks to demonstrate to prevent you possible misusages. Even if not written below, any type of alteration unless specified in the regulation can be used.

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    In case of illegal alteration of word mark

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    In case of color alteration without prior agreement

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    In case of word ratio alteration

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    In case of alteration of word mark components without prior agreement

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    In case of usage as a line

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    In case of inappropriate background color that may interfere proper reading of the corporate mark

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    In case of expressed as a grayscale

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    In case of worsening visual effect xaused by complex background

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